Marketing ROI Calculator

Multi-channel · Multi-currency · COGS-aware · Fully client-side

Channels

100% = ignore product costs (revenue ROI). Lower % includes COGS for true profit ROI.

Results

Total Spend
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Total Revenue
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Gross Profit
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Net Profit
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Profit ROI
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Channel Spend Revenue Gross Profit Net Profit ROI
No data

Verdict & Suggestions

Add channel data to generate analysis.

How analysis works

ROI is calculated on Gross Profit (Revenue × Gross Margin %) minus marketing spend. This gives a true profit-based view when product costs (COGS) matter. Set Gross Margin to 100% for classic revenue-only marketing ROI.