ROAS Calculator — Multi Currency & Multi Channel

Total Spend

—

Total Revenue

—

Blended ROAS
—

Channels

Channel Ad Spend Revenue ROAS

Import CSV / XLSX

Supports Google Ads, Meta Ads & TikTok Ads exports. Columns detected automatically (Spend / Cost / Amount spent + Revenue / Conversion value / Purchase value).

Download Sample Templates

Click any button to download an Excel (.xlsx) sample. Hold Shift while clicking for CSV. Fill with your data → Import back.

Inputs

Ad Spend

Revenue (optional)

Gross Margin %

Revenue left after COGS, shipping & payment fees (before ads). Typical ecom: 30–60%.

Results

Break-Even ROAS

—

Current ROAS

—

Contribution Profit

—

Revenue Needed to Break Even

—

Inputs

Target ROAS

Desired return multiple (e.g. 4 = 4×)

Ad Spend

Revenue (optional)

Gross Margin % (optional)

Used to check if target is profitable

Results

Required Revenue

—

Max Allowable Spend

—

Current ROAS

—

Gap to Target

—

How to read the numbers

Blended / Channel ROAS

Revenue ÷ Ad Spend. A ROAS of 4.0× means you generated $4 for every $1 spent. This is not profit — it ignores product costs.

Break-Even ROAS

Formula: 1 ÷ Gross Margin. With 40% margin you need at least 2.5× ROAS just to cover product costs. Anything above is contribution profit.

Why margins matter

A 3× ROAS is excellent at 50% margin but a loss at 25% margin. Always compare actual ROAS against your personal break-even number.

Target ROAS

Set a desired ROAS and see the revenue you need (or the maximum you can spend) to hit that target. Combine with margin to know if the target is actually profitable.